Bringing Video Into Facebook Advertising Strategy - Ventus Films

Running a Facebook ad campaign can be tough. There’s so much to think about and so many different moving parts. In fact, sometimes, it can be overwhelming. But there is one tactic that can drastically increase your success: video.

By working with a professional video production company, you can create compelling, high-quality video content that can attract new customers, promote brand awareness, and increase your revenue. 

However, there are some do’s and don’ts that you should be aware of when it comes to using videos in your Facebook ad campaigns, and so, in this article, we’ll go over a few tips and tricks that will help you get the most out of this lucrative strategy. 

Create Video that's Consistent With Your Brand's Voice and Tone

The first step is to be consistent with your brands’ voice and tone. This is important to keep in mind when creating video ads for Facebook.

Also, you should use your existing brand assets, such as photos, videos, graphics, and other elements, that are already developed for other channels such as email marketing campaigns.

For example: if you sell baby products on Amazon, then use the same design style in your ads as well as on Amazon’s platform itself, so it looks like an extension of a larger campaign across many different social media platforms.

Use Subtitles to Make Your Video Ad Accessible to Everyone

While subtitles are more commonly associated with foreign films, they can also be used to make sure that your video ad is accessible to people who speak different languages, as well as people with hearing difficulties.

You might also want to consider using subtitles if you’re targeting an older audience or people who may not be able to see the screen clearly. You can do this by uploading a version of your video without audio or by adding in text at key moments throughout the video so that there’s no need for sound.

Think About How you Can Leverage Multiple Formats

It’s a good idea to think about how you can leverage multiple formats for your videos. For example, you want to consider using different formats depending on who your target audience is.

If you’re trying to reach younger consumers who are more likely to watch short-form content on mobile devices like Instagram Stories or Snapchat Discover, then they would probably enjoy watching vertical videos (i.e., portrait orientation). 

On the other hand, older consumers may be more interested in horizontal videos, which they can easily watch on their televisions or computers at home.

Optimize Your Video Ads for Mobile Devices

Mobile is where people do most of their searches and watch most of their videos, but with so much attention on mobile these days, marketers need to ensure that their Facebook video ads work well on mobile devices and that all starts with creating a quality experience for the users.

The good news is that you don’t need to create separate versions of your video ad just for mobile users. You can optimize your existing video ads for mobile devices by doing a few simple things that don’t really take much time. 

First, you should make sure that the audio isn’t too loud. You should also try to cut down on the amount of text you use in your videos, with the exception of closed captions or subtitles, which are important to include. Also, try to keep the file size as small as possible so that your video loads fast on mobile devices.

Use a Call-To-Action at the End of Your Video Ad

There are many reasons why you should consider using a call-to-action at the end of your video ad. First of all, it will increase the chances that viewers will take action by clicking through to your website or landing page. Also, it encourages viewers to engage with you on other social media platforms such as Twitter and Instagram. 

Another reason to use a call to action at the end of your video is because it helps build trust with potential customers by giving them an opportunity to learn more about your brand and products before they decide whether or not they want to buy from you. Finally, it increases the likelihood that viewers will share their experience with others after viewing your advertisement!

Video Marketing is an Effective Way to Share Your Message

Video marketing is a fun, effective way to share your message with Facebook users. It’s a great way to get your message across and show people what you’re all about. There are many reasons why video is such an important part of any advertising strategy. 

First and foremost, video marketing can be used to explain complex topics in simple terms. For example, if you have a complex product or service that requires a lot of explaining, video is the perfect medium for uniting all those ideas together into one cohesive message.

Also, videos can also help humanize your brand by showing real people doing real things in real situations (or even just talking into their phones). This helps build trust between you and potential customers because it makes them feel like they know who they’re dealing with when they come across your ad on Facebook.


Facebook marketing is one of the best and most effective ways to promote your brand and generate new business online, and video is a key component in any successful Facebook marketing campaign. 

By working with a professional video production company to create compelling, high-quality video ads and following the tips and tricks outlined in this article, you’ll be able to see more success from your Facebook ad campaigns and ultimately generate more revenue for your company.