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Role of Animation in Explainer Videos - Ventus Films

The Role of Animation in Explainer Videos

In today’s digital world, explainer videos have become essential to any company’s marketing strategy. These videos serve as a quick and effective way to explain a product or service to potential customers. Animated explainer videos, mainly, have gained popularity due to their engaging and creative nature. In this blog, we’ll discuss the role of animation in explainer videos and why it’s essential to partner with an animation company to create your next explainer video.

What are Explainer Videos?

Explainer videos are short, informative videos that explain a product or service to potential customers. These videos are usually 1-3 minutes long and are used to simplify complex concepts, highlight key features, and build brand awareness. Explainer videos can be live-action or animated, but animated videos have become the preferred format for many companies due to their versatility and flexibility.

The Benefits of Animated Explainer Videos

Animated explainer videos are an excellent way to engage your audience and bring your message to life. Here are some of the benefits of using animated videos in your video production strategy:

  1. Versatility: Animated explainer videos help explain complex concepts, showcase product features, or introduce a brand. The versatility of animation allows you to tailor your message to your audience and make it more engaging.
  2. Creativity: Animated videos offer endless creative possibilities, from character design to storytelling techniques. This creativity allows you to create a unique video that stands out from the competition.
  3. Memorable: Animated explainer videos are often more memorable than live-action videos due to their creative visuals and engaging storytelling. This memorability helps your audience remember your brand and message long after they’ve watched the video.
  4. Cost-effective: Animated videos can be more cost-effective than live-action videos since they don’t require actors or sets. This cost-effectiveness allows you to allocate more resources to other areas of your marketing strategy.

Partnering with an Animation Company

Creating an animated explainer video requires specialized skills and expertise that may only be available in some places. That’s why partnering with an animation company to make your video is essential. Here are some reasons why:

  1. Expertise: Animation companies specialize in creating animated videos and have the expertise to create high-quality video that meets your needs.
  2. Professionalism: An animation company will handle all aspects of the video production process, from storyboarding to animation to editing. Professionalism ensures the timely delivery of your video and the highest quality.
  3. Customization: An animation company will work with you to understand your brand and message and create a video tailored to your needs. This customization ensures that your video is unique and stands out.
  4. Technical expertise: Creating an animated explainer video requires specialized expertise in animation software, 3D modeling, and sound design. An animation company has the technical knowledge to create a high-quality video that looks and sounds professional.

Creating an Effective Explainer Video

Creating a compelling explainer video requires more than just animation skills. Here are some tips to keep in mind when creating your next explainer video:

  1. Keep it simple: Explainer videos should simplify complex concepts and make them easy to understand. Keep your message simple and focus on the key benefits of your product or service.
  2. Know your audience: It is essential to tailor your video to the interests and needs of your target audience. Consider their age, gender, interests, and pain points when creating your video.
  3. Tell a story: The most effective explainer videos tell a story that engages the audience and keeps them interested. Consider using a character or a narrative to help convey your message.
  4. Keep it short: Explainer videos should be 1-3 minutes long to keep the audience engaged and prevent them from losing interest.
  5. Focus on visuals: Animated explainer videos rely heavily on visuals to convey the message. Ensure that your visuals are clear, visually appealing, and support the message you’re trying to tell.
  6. Have a clear call-to-action: Your video should have a clear call-to-action that tells the viewer what to do next. This could be visiting your website, subscribing to your newsletter, or purchasing.


In conclusion, animated explainer videos have become essential to any company’s marketing strategy. These videos offer endless creative possibilities, are memorable, and are cost-effective. A high-quality explainer video requires the expertise and technical skills of an animation company with the knowledge and skills needed. Ventus Films is your perfect partner if you’re looking for a reliable video production company. With years of experience in videography and animation, Ventus Films has the expertise to create an engaging and effective animated explainer video that delivers results. By keeping your message simple, tailoring your video to your audience’s needs, telling a story, keeping it short, focusing on visuals, and having a clear call-to-action, Ventus Films can help you simplify complex concepts, build brand awareness, and increase conversions. Whether you’re a startup or a large corporation, Ventus Films is committed to delivering the best video production services to help you achieve your business goals. Contact Ventus Films today to get started on your next animated explainer video.