Ventus Films

Benefits of Animated Videos for Business Training - Ventus Films

If you’re looking for a way to improve how your business trains its employees, consider animated video production. Animated videos are more effective than live-action videos at engagingly transmitting important information. So they can help you satisfy training requirements while saving time and money.

Offers Business Owners a Shortcut to Training

Animated videos are fun and engaging, making them a great tool for business training. They’re also easy to make and share, which means they can be used in a variety of ways:

  • You can use animated videos as an intro or outro for your webinars or podcasts.
  • You can use animated videos as part of the content for your social media campaigns.
  • You can use animated videos as part of an email marketing campaign (think: explainer video).
  • You could even create a whole series of walkthroughs that teach users how to use certain features on your platform—this way, instead of just reading about something on the website, users are able to see it in action!

Shows Employees How to Demonstrate Your Products

One of the most common uses of animation video production is to demonstrate how to use your products. With animation, you can show employees how to use your product in different situations, including situations they might not have considered. It also allows you to show them how using the product will affect other areas of their life, such as their home or family.

Animation videos are also great because they can be used by multiple people at one time. For example, if you sell a product that helps with weight loss, an animated video can be used by multiple members of a family who want to lose weight at the same time. If each person watches their own copy and then shares with someone else who needs help losing weight as well, this makes it easy for everyone involved since no one has to spend hours looking up information online or calling customer service just so they can learn something new about their own lives!

Finally—and perhaps most importantly—animation helps promote creativity within individuals while making it possible for those same individuals

Allows you to Explain Important Concepts in a Fun and Efficient Way

Animated video is a great way to explain complex concepts, abstract ideas and complicated processes. This is because animation allows you to illustrate these concepts in a fun and efficient way that appeals to your audience’s senses. For example, if you want to teach your employees about the importance of cleanliness and hygiene in the workplace, an animated video will help them understand how bacteria can spread through their office environment—and how this can affect their health as well as their productivity.

Animation also helps simplify complicated systems or processes by breaking down information into digestible chunks for easy consumption by your audience.

For example, if you want to teach new members of your team how certain machines work at your factory, an animated video will allow them to easily understand the complex machinery using visuals instead of just words alone.

Animated Videos Lets you Combine All Types of Learning Styles

Animated video production can be used to appeal to different learning styles. For example, it’s a great way to target auditory learners who learn best by hearing and listening. Animated videos are also helpful in reaching visual learners, who like concrete examples and are more likely to understand something when they can see it happening before them instead of just having someone describe it.

Animation can also be a great asset for employers trying to train international employees on protocols or business practices that vary from country-to-country. By using animation in your training videos, you increase the chances that employees will retain important information about how things work at their new company—even if they aren’t native English speakers.

Is a New Way to Help People Remember Information

Animation video production is a new way to help people remember information. Animation is easier to understand than live-action, which is why it’s been used in movies and TV shows for decades.

Some studies have shown that animation can explain complex concepts better than live-action videos. Because of this, animation makes learning more fun and engaging, so you’ll retain the information longer!

Animation Helps you Create More Engaging Training Videos

Animated video production is a great way to create more engaging and memorable employee training programs. The benefits of animated videos include the following:

  • Animated video production can make your training program more engaging for employees. By incorporating graphics and animation, you can help make the content more interesting for your audience. A study by the University of Iowa found that animated videos are “more likely to be watched by employees than live-action videos.” This is because they’re easier to follow and understand, which makes it easier for employees to retain information from the training program.
  • Animated videos help with employee retention rates and understanding new concepts presented during a training program. When an employee watches an animated video, they have an easier time following along with what’s being taught because it’s presented in an easy-to-follow format (i.e., animation). This reduces confusion about what should be learned from each step of a training program, which ultimately leads to higher retention rates among employees who complete this type of learning tool.* It’s easy for everyone involved in creating these types of videos—from writers/creators down to marketers/marketers—to work together seamlessly thanks to their shared interest and language: visuals!

Animated Videos are More Accessible and Cheaper than Live-Action Videos

Compared to live-action videos, animated videos are easier and cheaper to make, and they’re also easier to edit, share and distribute.

The reason for this is simple: you don’t need actors or set designers! In just a few hours, you can use 3D animation software like Maya or Blender to create an entire world from scratch — including characters and props.

Once the video is complete, you can quickly upload it to YouTube or Facebook, where it will reach your target audience directly on their mobile devices.


I hope this article clarifies that animated video production is not just for kids! It’s a fun and effective way to convey important information to employees and customers. Animated videos can be used in any industry, from education to healthcare, and are especially useful for business training. Many different animation styles are available, so you can choose the one that best fits your company’s needs. If you have any questions about how this process works or want more information on how we can help your business with its training needs, please don’t hesitate to contact us at Ventus Films.