Corporate Video Production Guide for Businesses - Ventus Films

A Complete Guide to Corporate Video Production for Businesses

Video production can be a great marketing tool for businesses. Corporate video production can help companies to create engaging and informative videos to promote their products or services to potential customers. This guide will cover the essential things you will need to know when planning the production of your corporate video.

What Is a Corporate Video?

A corporate video is a professional video typically used to promote a business or its products or services. Corporate videos can achieve a wide range of marketing goals, such as increasing brand awareness, generating leads, or selling products or services.

A corporate video shoot is a video production created for and used by a business or corporation. They are used for various purposes, such as marketing, training, or human resources.

Corporate videos are usually between two and five minutes long. They typically include a company’s logo and branding and footage of the company’s products or services in action. Corporate videos may also include interviews with employees or customers, testimonials, or other content types designed to promote the company.

How Effective are Video Testimonials? 

So, how effective are video testimonials? In a study by Wyzowl, 47% of people say testimonial videos are compelling because they help visualize how a product or service works. And 2 out of 3 people say they’d be more willing to make a purchase after watching one.

Different Types of Corporate Videos

Different types of corporate videos can be used to achieve various marketing goals. Some of the most common types of corporate videos include:

1. Corporate Overview Videos

Corporate videos are generally concise and typically provide a general overview of the business or its products/services.

2. Corporate Promotional Videos

Corporate promotional videos are used to promote specific products or services that a business offers. These videos can help sell products or services to potential customers. Corporate promotional videos typically feature high-quality visuals designed to be engaging and persuasive.

3. Corporate Event Videos

Corporate event videos give potential customers a behind-the-scenes look at what goes on during corporate events. Corporate event videos typically have a more casual feel than other types of corporate videos, and they often focus on capturing the atmosphere of the event rather than on promoting specific products or services.

How to Plan a Great Corporate Video

The essentials to planning a great corporate video include considering the following:

  • What are the marketing goals that you want the video to achieve?
  • Who is the target audience? It is essential to tailor your video content to fit the needs of your target audience.
  • Plan the content of your video.
  • Have a clear call to action for your corporate video. 
  • Keep in mind the cost. Corporate video production costs will depend on several factors, including the length of the video, the number of crew members, the location, and any required special equipment.

Choosing a Corporate Video Production Company

When choosing a corporate video production company, it is essential to consider the quality of their work and their experience in producing corporate videos. It is also important to ensure that your chosen company understands your marketing goals and target audience well.

In this guide, we have covered the essential things you will need to know when planning the production of your corporate video. If you want to produce an engaging and informative corporate video, follow the advice in this guide, and you will be on your way to success!